Radio Romania News remains the most listened to radio in the country
Articol de Radio România Actualităţi, 16 Ianuarie 2023, 18:48
According to the data of the latest audience study made available by ARA, Radio Romania News is the most listened to radio in the country, with the highest market share at national level - 12.7%, rural - 13%, urban - 12.6% and in Bucharest – 12.6%.
The winter wave of the Radio Audience Study was conducted between August 29 and December 18, 2022 by IMAS and MERCURY RESEARCH. As part of the research, the audience of radio stations at national, urban, rural and Bucharest city levels was measured based on the Day After Recall method, which is used by most of the existing measurement systems internationally, methodology recommended by EBU (European Broadcasting Union) and ESOMAR (European Society for Opinion and Marketing Research).
Translated by: Radu Matei
