Radio Romania News, again in first place
Articol de Radio România, 05 Septembrie 2022, 19:58
According to the data of the most recent audience study made available by ARA, Radio Romania News has the highest market share at national level - 11.9%, being in first place also in rural areas, with 11.6% market share and in Bucharest, with 15.5% market share.
The summer wave of the Radio Audience Study was conducted between May 2 and August 14, 2022 by IMAS and MERCURY RESEARCH.
As part of the research, the audience of radio stations at national, urban, rural level and in Bucharest city was measured based on the Day After Recall method, which is used by most of the existing measurement systems internationally, methodology recommended by EBU (European Broadcasting Union) and ESOMAR (European Society for Opinion and Marketing Research).
Translated by: Radu Matei
